Description

• Plush-matte finish for soft, velvety lips
• Longwearing & moisturizes lips for 8 hours*
• Feels comfortable & lightweight
*instrumental test on 30 participants

WHY WE LOVE IT
You’ve never felt a tint like this…
Welcome to the VIP (Very Important Plush!) life. It’s rich, it’s luxurious, and it feels oh so good.
That’s right, it’s time to treat your lips to the 5-star tint experience they deserve. The plushmatte finish and soft-focus blurring effect make lips look smooth and velvety, while all-day
moisture and a longwearing, lightweight formula help lips stay comfortable. Plus, the custom
curved applicator easily outlines lips. Glide it on for major good luxe.

• 8-hour* moisture
• 8-hour* longwear
• Smudge-proof
• Water-resistant & humidity-proof
• Doesn’t feather or bleed
CRUSHIN’ ON PLUSH:
• 97% said it feels comfortable on lips all day**

CLAIM:
• 99% said it feels comfortable on lips upon application**
• 100% agree it feels cushiony**
• 98% said lips look velvety**
• 96% agree it gives lips a soft-focus blurring effect**
• 96% said it feels silky**
WHAT’S IN IT FOR LIPS?
• Hyaluronic Acid helps smooth the appearance of fine lip lines through hydration
• Goji Berry & Raspberry Seed Oil, emollients rich in essential fatty acids like omega-6, help
lips look smooth
• Glycerin helps retain moisture and contributes to smooth application
*instrumental test on 30 participants
**self-evaluation by 104 participants after 1 week

SHADE NAMES
o 02 Cream Puff almond pink
o 06 Pillow Play pink blossom
o 08 Cloud Fine cinnamon peach
o 16 Fuzzy Slippers soft coral
o 18 Feather Boa strawberry red
o 20 Red Velvet ruby red

TIPS & TRICKS
Glide onto lips and layer to build intensity.
Beauty Tip
Define & line lips with the applicator tip, then fill in & blend using the curved sides.